12WC: Week 3: Target Audience

12WC: Week 3: Target Audience

The 12 Week Challenge has been really great at building upon the previous weeks. Well done Jon!

The Task
1. Based on your research, I’d like you to gather a targeted list of 10 Companies, Publishers, Art Directors, or Manufacturers that you will be contacting when we get to that part of the challenge.

2. Armed with everything you know about your list of contacts, plan out 6 portfolio pieces that you will be creating in the next 3 weeks of the challenge.

This week’s challenge has to do with building up the target audience. Now that I have an idea of what work I’d like to do. It’s research time figuring out who’s hiring for the work that I do. It’s a good query and one that I am not wholly unaware of. For some time now I’ve been building, rebuilding, refining a mailing list. However I tend to open the door pretty wide. This week’s task asks me for 10 targets, so I am going to use this as an opportunity to hone in my vision. Laser-Marketing.

Here we go, in no particular order, Part 1:

  1. Aladdin Paperbacks: Karin Paprocki
  2. Atheneum Books For Young Readers: Ann Bobco
  3. Realms of Fantasy: Laura Cleveland
  4. Pyr Books: Lou Anders
  5. Wizards of the Coast: Jeremy Jarvis, Matt Adelsperger, Jon Schindehette
  6. Tor Books: Irene Gallo
  7. Analog Science Fiction and Fact/ Asimov’s Science Fiction: Victoria Green
  8. Baen Books: possibly Toni Weisskopf
  9. Subterranean Press: William Schafer
  10. Simon and Schuster Books for Young Readers: Dan Potash

and now, for Part 2:

  1. Velor cover ( a fantasy novel )
  2. Love and a Molotov Cocktail cover ( a Noir ) image
  3. Character Art ( basically card Art )
  4. Concepting Magic Challenge
  5. Dune cover
  6. Pulp Science Fiction ~possibly based on a Ray Bradbury short story

Ok, in all fairness, numbers 1 and 2 are already in my work flow and need to be done in the next few weeks. So, I say why not double up and include them in the challenge.

By the way, the illustration above is available on skateboards through Zazzle { here } If you’d like to get some other thing with this, or any image of mine, please don’t hesitate to talk with me about it. I’d be more than happy to accommodate your requests.

Zero 2 Illo, home of the 12 Week Challenge { here }
Art Order Challenge “Concepting Magic” { here }
• other 12 week challenge posts { here }

Thank you for reading along, please stay tuned… there’s more to come!

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